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Ecobola NIVEA

Electrão, in partnership with Beiersdorf, created EcoBola NIVEA, a sustainable installation inspired by the iconic NIVEA Ball from the 80s. This initiative made available ecopoints in bathing areas, in order to raise awareness of the importance of reducing, separating and recycling packaging waste.

At Praia das Rocas, Marina de Oeiras and Marina de Lagos, together we created the bluest summer ever!

VIDEO PLACEHOLDER

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Tons of Waste Collected

OBJECTIVES

- Awareness
- Educate
- Recycle More and Better

TARGET AUDIENCE

- Population of the bathing areas involved

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