Placing on the Market and Relationship with Members

Packaging is the most present waste stream in people's daily lives. Almost everything we buy comes in a packaging category.

Electrão's job is to ensure that, after the packaging is placed on the market and used by consumers, there is a recycling solution that will use the materials that can have a second life. After being collected at the recycling bins, the packaging is separated by category according to its material, then taken back and sent to the recyclers. 

Electrão operates in the area of producer extended responsibility, thus assuming the responsibility of providing an environmental management service of excellence to its packagers, committing to the correct forwarding for recycling of used packaging.  

2022 continued to be a year of growth and strengthening in the relationship with our members, which increased by about 13% over the previous year.

Campaigns with adherents

TransforMAR is an initiative of Lidl and Electrão that challenges vacationers to collect plastics at the beach that will be transformed into something new. This project is part of the commitment made by Lidl, in 2018, to reduce plastic by 20% by 2025. In 2022, the plastic collected was transformed into t-shirts and art installations.

The evolution of packaging placing on the market by Electrão members
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